Unlike its other newsmagazines, NBC committed to Dateline for at least one year before an episode had even aired. The network took those two approaches and threw them together, hiring Pauley and Stone Phillips to co-anchor.
When creating their new newsmagazine, NBC looked back at two of its failed half-hour shows, which had both lasted just one season apiece: Real Life with Jane Pauley, which focused on human interest stories, and Tom Brokaw’s Exposé, which was all about hard-hitting investigative journalism. Dateline was a combination of two of those failed shows. The 18th time would be the charm: Dateline launched in March 1992. Over the course of 24 years, the network launched: First Tuesday Chronolog First Tuesday (for a second time) NBC Presents a Special Edition Weekend Prime Time Sunday Prime Time Saturday NBC Magazine with David Brinkley NBC Magazine Monitor First Camera Summer Sunday, USA American Almanac 1986 Yesterday, Today and Tomorrow Real Life with Jane Pauley and Exposé.
CBS had 60 Minutes and 48 Hours, and ABC had Primetime Live, but NBC had trouble creating a successful newsmagazine. Eugene Gologursky/Getty Imagesīy the 1990s, newsmagazines had become all the rage: Viewers tuned in in droves for the real-life stories they told, and networks loved them because they cost half as much to produce as scripted shows (roughly $500,000 versus $1 million an episode). L to R: Chris Hansen, Joshua Mankiewicz, Hoda Kotb, Keith Morrison, and Dennis Murphy celebrate Dateline's 20th anniversary in 2011.
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